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Yufora

Fundraising that belongs to you.

Yufora builds tools that run on a nonprofit’s own website — not on ours — with donations going straight to the organization. No middleman holding the money, no borrowed audience, no fine print.

One idea, a few tools.

Everything we make does one of two jobs: gives someone a reason to give, or makes it easy when they do.

The wishlist shop and contests are the tools — ways to ask that live on your own site. Yufora Films is the story that makes the ask land. They’re built to work together, but each one stands on its own.

We’re early, and we’re honest about it. Rather than launch loudly and figure it out later, we’re building with a small first group of nonprofits so the tools fit the way you actually work.

Who’s behind it

Yufora is built by William Graham — a filmmaker and builder who has spent years on the ground with nonprofits, camera in hand, telling the stories behind their work.

Yufora came out of watching the same thing happen everywhere: organizations doing remarkable work, asking for support in the abstract, with tools that sent their donors somewhere else. The fix seemed obvious — show people the real things the work needs, on the organization’s own website, with the money going straight to them.

Write to him directly: william@yufora.com

William Graham filming on location, trading high-fives with kids between takes

Want to help shape it?

The nonprofits who join now get a real say in what Yufora becomes — and get it first.

Get started